Positive recognition is something everyone needs. Whether you talk to a psychologists or a leading HR consultancy it’s No. 1 in driving happy and engaged people.

But the use of extrinsic rewards peer to peer can create environments that lack a key element of what it is to be human. This is no new idea either, the concept of ’crowding out’ has been around for decades.

And that’s where a Cultural Currency comes in. Providing an individual the ability to make a positive impact on others collectively creates something altogether different.

Firstly co-creation, individuals get to see collectively what impact they’ve had. Secondly pride in their team, no-one tells their mates how proud they are that their team gave them a coffee voucher. Cultural Currencies however, now your talking.